By Seth Gladden In my college days, I got a summer job selling home security…
Category: Marketing
Every year, I travel throughout the country to help flooring companies make their phone ring…
Installing, selling, or creating real wood flooring is just one part of running a successful…
Running a flooring business without a marketing plan is a bit like laying hardwood without…
As a hardwood flooring pro, you put in long hours to make sure every project…
Simply having a website is not marketing, just as having pots and pans in your…
Search engine optimization (SEO), artificial intelligence (AI), engagement, and keywords. Marketing lingo alone can make…
As a hardwood flooring professional, you’ve built your reputation on craftsmanship, attention to detail, and,…
As a hardwood flooring contractor, advertising on Facebook presents a powerful opportunity to attract more…
Disney’s 1994 animated feature “The Lion King” might seem like a “Hamlet” retelling, but its…