To better understand what’s shaping the future of the flooring category, Anderson Tuftex says the company has released its first-ever industry trend report, The 2027 Floor Forecast. Drawing on research conducted with homeowners and interior designers, the report explores emerging flooring trends, evolving consumer priorities, and the innovations expected to influence residential design in the years ahead.
Inside the report, readers will discover insights into flooring preferences, sustainability, wellness-driven design considerations, and durability expectations. The findings are based on a custom study conducted in partnership with The Harris Poll, surveying high-net-worth homeowners and interior designers across the United States.
A few of the report’s highlights include:
- 63 percent of homeowners strongly agree that the right flooring makes a strong first impression when guests enter the home.
- 60 percent strongly agree that flooring is a long-term investment that increases home value.
- Nearly 7 in 10 homeowners value flooring that lasts 15+ years, and 56 percent are willing to pay a premium for it.
- 37 percent of homeowners select warm natural and honey tones as their color preferences.
- 89 percent of designers say their clients are either more concerned or at the same level of concern about health/air quality in flooring now vs. three years ago.
- 72 percent of homeowners want flooring that improves indoor air quality.
- 60 percent of homeowners say sustainability is a crucial deciding factor in their flooring choice.
Anderson Tuftex’s full trends report may be viewed here.