Bjelin has appointed Per Harrysson as its new chief financial officer. In his new role, Harrysson will lead Bjelin’s financial strategy and support the company’s continued development as it scales operations.
“I’m inspired by the journey ahead and Bjelin’s long-term potential,” Harrysson says. “What the company has achieved in terms of resource efficiency is incredibly exciting. It’s a completely different way of manufacturing, and that’s what makes it so interesting.”
Commenting on the appointment, Bjelin’s CEO Fredrik Alfredsson, says: “Per brings broad experience across CFO leadership, group accounting and controlling, particularly in businesses going through strong growth. He understands how to build structure while supporting business development. We are delighted to welcome him to Bjelin.”
Bjelin provides a range of flooring products focused on innovation and sustainability. The company’s durable hardened wood range, empowered by Woodura® technology developed by Välinge Innovation, optimizes all raw materials.
“Bjelin has built something unique, combining innovation, sustainability and scalability,” says Harrysson. “There is so much happening across different areas of the business. I’m looking forward to contributing to the next phase of the company’s development.”