The 2027 NWFA Industry Guide by Hardwood Floors magazine is the only resource with official data from the NWFA. All NWFA members receive a complimentary listing in it each year. If you have not renewed your membership this year, you must do so before August 31, 2026, to be included in the Industry Guide.
Additionally, now is a good time to make sure your company contact information is up to date. Manufacturers need to select the products their company manufactures in order to have these listed in the Industry Guide. Distributors need to select the areas their company serves so that this information can be included in the Industry Guide.
Log into your membership profile here and, after logging in, you should be able to make edits to the company bio and the products carried. There are videos for manufacturers and distributors showing how to make these updates.
The deadline to edit existing member profiles is August 31, 2026, in order for the updates to be included in the print edition of the Industry Guide. Changes may be made to the online edition of the Industry Guide throughout the year.
Not an NWFA member and want to be in the Industry Guide? New members also need to complete the membership application by August 31, 2026. To join or renew, the online application can be completed here or by calling 800.422.4556.
If you would like to amplify your presence in the 2027 NWFA Industry Guide, advertising in it provides 12 months of visibility and ensures your company name will be displayed in bold and with a special advertiser designation. The deadline to purchase ad space is October 2 with materials due October 6.
Enhanced microsites for the online Industry Guide are also available for purchase. This will show your company higher in search results and allow for adding logos, product photos with descriptions, videos, and more.
For more information about 2027 NWFA Industry Guide advertising opportunities, contact: Katie Schenk, Advertising & Brand Growth Director, at Katie.Schenk@nwfa.org or 314.488.4669.