The National Wood Flooring Association (NWFA) Business Workshop will be held from October 28 to 29, 2026, at NWFA Headquarters and the St. Charles Convention Center in St. Charles, MO. Built for contractors, retailers, and manufacturers ready to grow, this premier event pairs industry-led presentations, peer-to-peer collaboration, and live discussions to give attendees real strategies, not just theory. This is NWFA’s third annual fall event. The name has changed to the NWFA Business Workshop; however, it builds on the foundation of the former Leadership Development Summit.
“The NWFA Business Workshop is taking things to the next level with fresh perspectives, deeper insights, and a focus on a variety of critical business skills,” said Stephanie Owen, President and CEO of NWFA. “No matter where you are in your career, attendees will walk away with tools for professional growth, an expanded network, and an action plan they can use in the real world to tackle challenges and seize opportunities.”
The event features Business Workshop Sessions tailored for contractors and retailers. This full-day session on October 29 includes expert presenters, panelists who are successful wood flooring professionals, and networking opportunities. Attendees will gain actionable insights into protecting profitability, creating a stronger company without increasing workload, building a more engaged team, improving AI outputs, and more.
Event Highlights:
NWFA Open House – Wednesday, October 28, 6:00 PM – 8:00 PM
Connect with industry leaders, catch up with peers, and start swapping ideas before day one even begins.
Business Workshop Sessions – Thursday, October 29, 7:30 AM – 4:30 PM
A full day built around the real challenges of running a flooring business. Six sessions, one focus: giving you tools you can use the moment you get home.
- Session 1: Profit is a Skill
- Session 2: Grow Your Business, Not Just Your Workload
- Lessons Learned Luncheon: Reflections from Successful Business Owners
- Session 3: Building a Business People Want to Work For
- Session 4: Technology and AI Rapid Fire
- Session 5: Drafting a 90-Day Action Plan
Manufacturers Assembly – Thursday, October 29, 7:30 AM – 2:30 PM
Join fellow solid and engineered wood flooring manufacturers for an interactive forum focused on the issues shaping today’s market and the opportunities ahead.
For more information and to register, visit the NWFA Business Workshop event webpage.