Bjelin is celebrating its 10-year anniversary, which they say marks a decade of growth, innovation, and international expansion. In the last year, the company says it has experienced a 40 percent increase in Woodura® flooring growth.
Since its launch in Sweden 2016, the company has expanded beyond its home market and established offices globally, building an international presence. Incorporating technologies developed by sister company Välinge Innovation (the inventor of click flooring), the company says it continues to build on a strong foundation of innovation and technical expertise.
In the last year, the company has restructured to focus on veneer and its more resource efficient Woodura products. “This strategic decision has proven right, as shown by the strong growth in Woodura production, and we will continue to build on this momentum,” says Fredrik Alfredsson, CEO of Bjelin.
As Bjelin enters its next decade, the focus remains on scaling Woodura production while strengthening its global footprint and operational capabilities. “Veneer allows us to take control of our own development,” says Alfredsson. “It enables better use of raw material, greater design freedom and stronger margins, while reducing our dependency on fluctuating log quality. That is where we see our long-term growth.”
With production in Sweden and Croatia and sales across multiple markets, Bjelin adds that the company enters its second decade with a sharpened focus and a clear roadmap for continued growth.