Bjelin Partners with Whiteriver Group

Bjelin has announced a new partnership with Whiteriver Group, a flooring supplier in Ireland. This collaboration designates Whiteriver Group as a national distributor for Bjelin’s hardened wood range, Woodura Planks.

“As more end-users seek greener options, we believe architects, designers and homeowners in the Irish market will appreciate the sustainability of Woodura Planks, along with the wide board dimensions,” says Iain Wogan, co-CEO and head of sales at Whiteriver Group. “We are thrilled about this partnership and so far, we have handpicked 25 customers for the distribution of Bjelin’s products.”

Crafted using the revolutionary Woodura® technology developed by Bjelin’s sister company, Välinge Innovation, Whiteriver Group customers will have access to the wide XXL format in eight colors.

“We are excited to partner with Whiteriver Group, as our shared values – especially our commitment to sustainability – create a strong foundation for this collaboration,” says Simon Darbyshire, managing director of Bjelin UK. “Together, we aspire to empower individuals and organisations to create inspiring living, social and working environments that will stand the test of time.”

Whiteriver Group first started distributing flooring in 1997. The Wogan’s Family business started in Dunleer in 1930s and is now in its third generation.

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