Real American Hardwood Coalition Seeks Industry Support

The Real American Hardwood Coalition (RAHC), the domestic hardwood industry’s consumer promotion initiative, recently went live with the Build Your World™ advertising campaign to promote Real American Hardwood® products including flooring. In partnership with Chip and Joanna Gaines’ Magnolia Network, the integrated, digital campaign has 15-, 30-, and 60-second ads airing on Magnolia Network, and additionally within the network’s programming on HGTV, Hulu Live,  YouTubeTV, TVEverywhere app, and discovery+ streaming service.

While the Real American Hardwood Coalition has made exciting progress this year, they want to keep the momentum going. The group is asking for support to continue inspiring and educating professionals on the uses and benefits of real hardwood products.

Here’s a look at all of the ads in one place:

Learn more about the RAHC and make a voluntary, tax-deductible contribution online at

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