Real American Hardwood Website Earns Web Excellence Awards

The Real American Hardwood Coalition (RAHC)’s website,, earned three Excellence Awards in the categories of Lifestyle, Services + Utilities, and Sustainability from the Web Excellence Awards program. In its ninth year, the global competition recognizes the best of the best in web design and development.

“On behalf of the Real American Hardwood Coalition, we’re honored that was recognized with three Web Excellence Awards,” said Michael Martin, president and CEO of the National Wood Flooring Association (NWFA), and a RAHC board member. “We set out to develop a website that helps homeowners envision their world built with Real American Hardwood® products and empowers them to make informed decisions by separating fact from fiction when it comes to real wood. These honors highlight our work and the entire industry can be proud of the website and these achievements.”

Designed by CANVAS United, the website educates consumers and the design/build community on the advantages and benefits of Real American Hardwood products in ways that make emotional connections. Interactive modules engage consumers and compare the appearance, durability, value, home health, and environmental attributes of real wood products to faux, wood-look alternatives. The site also serves as a hub for project ideas, maintenance tips, and environmental facts, and explores how hardwood is influencing lifestyles and culture in the modern world.

Mark Lainas, president of CANVAS United said, “We couldn’t be more excited to have received these awards for our work in partnership with the team at the Real American Hardwood Coalition. It’s a testament to the creatively driven relationship that we have and we look forward to continuing this successful collaboration as we go into our campaign launch later this year.”

This year’s Web Excellence Awards competition brought in more than 1,350 entries from 39 countries. Winners were selected by a panel of marketing gurus, advertisers, communications specialists, and web experts. All entries were judged on their innovation, creativity, implementation, and impact.

Experience the website and get inspired to Build Your World™ with Real American Hardwood products at

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