Bjelin Releases Select Grading in U.S. Market

Bjelin’s latest hardened wood range, featuring the new and award-winning matte finish, has been released in a select grading. Earlier this year, the company launched new products with updated and improved colors, formats, and technologies. The clean and harmonious select grading in the hardened oak range is the latest launch in the U.S.

A grading, which refers to the variation in the floor’s appearance, is down to personal taste and a customer’s aesthetic preferences. The select grading is a breathtaking option for those seeking a harmonious and soothing atmosphere. It features some color variations and fewer whole knots.

The colors available in the select grading are Powder White, Misty White, Earth Grey, Natural, Honey, and the new Terra Brown shade. The deep brown is a classic and sophisticated complement to the existing light whites, greys, and natural wood colors.

“We’re excited to widen our offering,” said Zach Adams, Bjelin’s General Manager for the U.S. “The Select grading is a popular choice in Scandinavia due to its clean and uncluttered appearance. We’re committed to excellence and delivering the ultimate flooring experience and believe this addition will be successful in the U.S. market.”

Bjelin’s hardened wood flooring range is empowered by the ground-breaking technologies, Woodura® and 5G® Dry™, developed by sister company Välinge Innovation.