Jake Loftis Joins AHF Products as COO

Jake Loftis, COO of AHF Products

AHF Products named Jake Loftis as its new chief operating officer (COO).

“We are committed to growing both organically through operations excellence and through smart acquisitions,” said AHF Products CEO Brian Carson, CEO of AHF Products.

AHF Products says the company has grown rapidly in both the residential and commercial flooring segments by innovating and broadening its product offerings through its brands, manufacturing capabilities, and channels of distribution. Last summer, AHF Products acquired certain Armstrong Flooring Inc. assets. The acquisition followed that of J. Michael and LM Flooring (Cambodia), Parterre Flooring Systems, and American OEM.

In the role of COO, Loftis will have overarching responsibility for the critical areas of manufacturing operations, EH&S, supply chain, procurement, quality, logistics, product innovation, and continuous improvement.

“Jake is a decisive, growth-focused executive with remarkable operations leadership experience with a focus on manufacturing, supply chain, distribution, transportation, and customer service. He is adept at bringing strategic vision and innovative approach to achieve customer-focused goals, business transformation and revenue expansion,” said Carson.

Loftis’ career spans 33 years of military and corporate leadership experience. Loftis has been a top contributor to the success of major brands like Milwaukee, Hover, WeatherGuard®, DeWalt ®, Sharpie ®, Irwin, Werner ®, Rubbermaid ®, Porter Cable ®, Black & Decker®, Graco ®, and Lenox ®. Loftis also is a U.S. Army Veteran, Six Sigma Blackbelt, certified project manager and leadership coach.

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