NWFA Resources: 5 Ways to Build a Strong Website for Your Flooring Business

Imagine the worst flooring showroom you’ve ever stepped foot in. The aisles are cluttered, the floors are dusty, and no staff is available to help. In a situation like this, customers won’t hang around for long.

Now consider your flooring website. Is it well-designed, simple to navigate, and engaging from the get-go? Is the copy clear and compelling? Is it easy for customers to get in touch? Miss the mark on too many of these, and customers won’t spend much time on your site either.

Sign up for an NWFA x Roomvo Site by going to

With 81 percent of consumers starting their buying journey online, your website is more important than ever. Here are five tips to make your website stand out:

Invest in a Strong Website Design

First impressions are everything, especially online. Consumers form opinions on webpages in just 0.05 seconds, so a professional, visually appealing design is crucial.

Welcome visitors to your site with eye-catching graphics and original images. Allow customers to navigate your site easily through intuitive menus, and ensure important items like product catalogs and ‘Request an Estimate’ forms are only a click away.

Keeps Customers Informed with Relevant, Up-to-Date Content

Your in-store specialists are a wealth of product knowledge, and your website should be too. Showcase your flooring expertise by posting articles and guides to your website that establish credibility and instill trust in potential customers. Moreover, by including Search Engine Optimization (SEO) content on your site, you’ll boost your ranking on search engines like Google and Bing.

Make Your Site Relatable

How did your business start? Why do you do what you do? What makes your flooring business different? Build trust with your customers by sharing your story in a detailed “About Us” page, which also should include a concise vision statement, a summary of company values, and a snapshot of your employees. Establish social proof on your website through customer testimonials and an image gallery to showcase your team’s amazing work.

Seventy-seven percent of consumers “always” or “regularly” read online reviews when browsing for local businesses, while a one-star increase on Yelp leads to a 5.9 percent increase in revenue. Place reviews throughout your website to maximize their impact.

Use a Room Visualizer

Roomvo Room VisualizerSeeing is believing. Room visualizers like Roomvo take the guesswork out of home renovation by showing customers what your products will look like in their homes. Customers snap a picture of their room, upload it to your website, and swipe through all your flooring products to see which looks best – all while never leaving your website. After visualizing your products in their homes, customers feel more confident in their purchase decision and are five times more likely to convert.

Make it Easy for Customers to Get in Touch

Roomvo NWFA Site Screenshot
Screen images courtesy of Roomvo.

Include a strong call to action (CTA) on every page to turn more visitors into customers. For example, your CTA could be “Request an Estimate.” When customers click, they’ll be taken to a form to enter their contact details, generating a lead for your sales team to follow up on. Don’t forget to promote your store’s contact details, and display your showroom’s hours prominently.

Special Offer for NWFA Members

Roomvo Sign Up NowRoomvo has partnered with the NWFA to provide members with sponsored NWFA x Roomvo websites. Starting at just $20 a month, Roomvo sites are optimized for desktop and mobile, with a content management system that lets you make changes anytime, anywhere. Plus, every NWFA x Roomvo site includes engaging, SEO blog posts that the NWFA has curated to keep your customers informed and engaged. Your website’s visitors will access up-to-date product catalogs from more than 100 brands, and the Roomvo visualizer is built into every site.

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