Real American Hardwood Coalition Shares Updates

The Real American Hardwood Coalition (RAHC) was established by 30 industry associations, including the National Wood Flooring Association (NWFA), to increase sales and improve industry stability by raising awareness about the benefits of Real American Hardwood™ products. The coalition says its 2022 accomplishments were headlined by the launch of, which was designed to inspire and educate consumers. The RAHC is sharing details on what is to come in the year ahead.

Social Media Campaign

This month, the RAHC began working with CANVAS United on a strategic social media campaign. There will be focused concepts each month, with posts across Instagram, Facebook, Twitter, Pinterest, TikTok, and YouTube. Later this month, the RAHC is coordinating a Black Friday Stocking Stuffer giveaway for functional Real American Hardwood gifts for wood—and music—lovers. Keep a look out for details.

Partnering Up in 2023

Slated for launch in January 2023, the second stage of the RAHC’s promotion plan will focus on content integrations with home improvement programming and personalities, amplified with paid social and digital support.

The RAHC says that work is already underway. Recently, Michael Martin, president and CEO of the NWFA, represented the RAHC at Magnolia’s Silobration 2022 in Waco, Texas. There, Martin met Chip and Joanna Gaines, as well as Warner Bros. Discovery executives. He also was able to tour the Gaines’ latest renovation project, The Castle, which is a hardwood showcase currently being featured on the new season of “Fixer Upper” on Magnolia Network.









Becoming an Influencer

As 2023 progresses and industry support grows, the RAHC will implement a public relations campaign to elevate Real American Hardwood products by:

  • Working with lifestyle and design magazine editors on articles and interviews
  • Collaborating with social media content creators on home-improvement and DIY projects
  • Partnering on demonstration homes, art installations, and cultural events.

Visit, to learn more about the RAHC and lend support.

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