Robbins® introduces ArmorWood™, a Densified Wood ™ flooring that uses a patent-pending process to create hardened wood. As a result, AHF Products says the customer gets a 100 percent natural hardwood floor, made in the U.S., that fends off gouges from a dog’s nails and protects floors from the occasional pet accident. New Cleantivity™ antimicrobial coating technology inhibits the growth of bacteria, mold, and mildew that could damage the floor.
“We know today’s consumers aspire for real, authentic hardwood as their #1 flooring choice, but often compromises due to performance concerns when pets are a part of household living. ArmorWood answers the bell on both fronts – hardwood authenticity without sacrificing performance,” said Steve Staikos, general sales manager for AHF Products.
“We have listened to consumers who are looking for innovative ways to make everyday tasks easier, without sacrificing style,” said Staikos. “In addition to high performance, ArmorWood offers high style too. The sliced face visuals look like solid hardwood, and uniformed wire brushing techniques are indicative of designer European solid white oak floors, offering a luxurious look and feel.”
Consumers can see how Robbins floors look in their space on robbins.com. The visualizer tool is an online platform where consumers can visualize and design their dream floor instantly on any device. This tool allows for a streamlined process and quicker turnaround on projects, and provides a fast, seamless way for homeowners and professionals to build confidence during product selection. Consumers see how a color or style will look in a variety of different rooms and can even upload their own image in seconds to see how their selections will look in their own home.