AkzoNobel Chooses Wild Wonder as Color of the Year 2023

AkzoNobel’s Color of the Year 2023 has been named as ‘Wild Wonder’ – a golden hue the company describes as “inspired by the warm tones of harvested crops, with an upbeat glow that aims to connect people with nature, creating a sense of energy and positivity.”

The company says the color is based on the idea that, as people search for support, connection, inspiration and balance in their lives, they’re diving into the wonders of the natural world to find it.

“Building on our annual trend research, our global color team works with designers and architects around the world to understand the influence and impact of fashion, lifestyles and, of course, nature on paints and coatings. Various wood species and transparent finish techniques have inherent characteristics. We translate trending finishes to create repeatable robust coatings for our customers globally,” explains Rob Haley, color trends manager for AkzoNobel Industrial Coatings.

AkzoNobel’s Global Wood Design team in High Point, North Carolina, has created four unique color palettes around the Color of the Year that are all driven by the themes, balance and rhythms of nature. The four palettes – connected by the overarching theme of Seeds of Wonder – are:

  • Lush – Contemporary, One with the Land, Living Minimally
  • Buzz – Transitional Design, Vibrant Colors, Harmony
  • Raw – Cottage Design, Earth Tones, Organic
  • Flow – Traditional Design, Water, Sand

“Nature is literally all around us. It inspires us. It excites us. It makes us feel better in our lives and in our homes. That’s why, for the first time in 20 years, our entire color palette is inspired by the rhythms of nature. We want to empower our customers with creative opportunities for combining colors and trends to make wood the perfect companion for our modern times,” says Haley.

For more information about the Color of the Year 2023, visit AkzoNobel/ColourFutures.

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