Footprints Floors stated that the brand has seen a more than 80 percent increase in revenue year to date compared to 2021.
“We’ve been blown away by the growth this year systemwide,” said Bryan Park, CEO of Footprints Floors. “It’s a testament to the state of the industry overall, the increasing demand for flooring services, and our business model. Footprints Floors was designed to be flexible, which is why we’ve been able to thrive despite the dramatic industry changes over the past few years.”
According to Footprints Floors, nearly 40 of its franchise owners had their best monthly revenue to date in the first half of 2022 with 11 of them on pace to hit $1 million by the end of the year. Of those 11, nine have been franchise owners for three years or less.
In addition to the growth on the revenue side of the business, Footprints Floors also saw expansion in its franchise development efforts. The brand signed seven new franchisees year to date and opened another 11 locations. Footprints Floors sold out franchise opportunities completely in Reno, Boise, Jacksonville, Dayton, Minneapolis, South Texas, and Central Florida.
The brand says it is positioned to capitalize on the booming home renovation market. As the housing market slows and becomes increasingly expensive, homeowners are turning to renovation projects to increase the value of their current investments. The National Association of Realtors recently published a study showing that hardwood flooring refinishing and new flooring installation are the #1 and #2 projects homeowners can complete to get the best return on investment, proving the increased demand for these services.
Based in Denver, Colorado, Footprints Floors was founded in 2008 in the middle of the Great Recession and they say its entire business model was built to not only withstand the ebbs and flows of the economy but thrive despite them. As economists predict an economic downturn in the latter part of 2022, Park said Footprints Floors is ready.
“We built a hurricane-proof house 15 years ago, and we are ready to weather the storm,” said Park. “Footprints Floors doesn’t have a lot of overhead and we don’t supply product to our clients, so as the market grows and shrinks, we can move right along with it without being dramatically affected by inflation and supply chain issues.”