DOMOTEX 2023 Announces Theme of “Floored By Nature”

DOMOTEX announced that the theme for its 2023 event, which will take place in Hannover January 12-15, is “Floored By Nature.” The keynote theme addresses healthy, natural, and sustainable living in working and living spaces. The organization shared that eight months before DOMOTEX 2023, the hall spaces are already very well booked. Both organizers and exhibitors are optimistic and anticipate a strong event, which will once again be organized as an onsite trade show including digital participation.

“The resource-saving use of materials, the circular economy, a new sourcing debate, healthy living and working, and advancing digitalization in all areas of life are also shaping the flooring industry and with it the world’s leading trade show DOMOTEX. ‘Floored By Nature’ stands for sustainable and natural materials that are taking over our living spaces. Inspired and fascinated by nature, ‘Floored By Nature’ means discovering new environmentally compatible possibilities and making optimum use of existing resources. The goal: to create healthy, sustainable and at the same time inspiring spaces,” says Sonia Wedell-Castellano, global director DOMOTEX, Deutsche Messe AG, explaining the 2023 keynote theme.

“But serious raw material shortages, high transport costs and further rising energy prices are also creating major challenges for the industry. DOMOTEX is also a showcase for these issues, highlighting potential, addressing opportunities and risks, and providing best practices,” adds Wedell-Castellano.

Three focus topics form the basis for the main theme: “Connecting Markets,” “Conscious Living,” and “Colourful Nature.”

“Connecting Markets” highlights the need to adapt to changing conditions. Markets are in a constant state of transformation: constantly changing import and export relationships, supply relationships, supply bottlenecks, increased energy and production costs, digital services and new online trading platforms are changing the economy. Digital technologies offer the possibility to launch new collections across sales floors and national borders and to connect with existing customers. Social media, in particular, has also become an important sales channel in the flooring industry alongside stationary retail.

“Conscious Living” implies the desire for healthy living and working, the commitment to environmentally friendly materials and manufacturing processes with the aim of creating balanced and at the same time trend-conscious living and well-being spaces. “Conscious Living” puts the implementation of innovative solutions and the circular use of materials – keyword circular economy – in the foreground.

“Colourful Nature”presents nature as a new focal point as a source of inspiration for trendy designs, colour plays and patterns. Nature fascinates not only with its perfect recycling systems and with measured use of resources, but also with its changing and surprising plays of colour, shapes, patterns and trendy designs – which find expression in perfect living and feel-good spaces.

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