Emily Morrow Finkell to Present Benefits of Real Wood at 2022 KBIS Show

Emily Morrow Finkell, CEO of Emily Morrow Home, will represent the NWFA during a “Voices from the Industry Conference” education session at the 2022 Kitchen & Bath Industry Show (KBIS) in Orlando, Florida. Taking place on Tuesday, February 8, from 12:45 PM – 1:45 PM,  the session titled “Don’t Fake It When You Make It”: Reasons to Choose Natural Materials will discuss the benefits of choosing natural materials in building projects.

Session Description:

Materials like natural stone and real wood have a certain allure, but they also face misconceptions related to maintenance and sustainability. Artificial materials attempt to mimic the beauty of natural materials but can’t quite duplicate the authenticity. Join us as we celebrate the benefits of choosing natural materials and dispel the myths surrounding two natural building products that will re-energize your project’s connection to nature.

Session Learning Objectives:

  1. Explore historical and modern uses of natural stone and wood that prove its longevity is achievable with proper installation and maintenance.
  2. Compare the performance data of natural vs artificial materials.
  3. Discuss the human connection to natural stone and wood and how using them in design and architecture can create a sense of serenity, excitement, and satisfy green building goals.

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