This week, Taylor launched its new website that “makes an industry statement,” says Seth Gladden, director of marketing for Taylor.
“There has been considerable change, both in floor covering as a whole, and at Taylor,” observed Gladden. “Over the past couple of years, we’ve experienced massive changes as an industry. We’ve also experienced unprecedented growth and product development as a company. Focusing on our industry leadership and dedication to our customers, we’ve redesigned TaylorAdhesives.com to not only keep us current, but to serve their needs and show where to purchase our product, like never before.”
The company shared that the website has the following new features:
- The new Taylor site provides a historical perspective for the brand with a detailed timeline of its 40-year history.
- Taylor’s new Product Selector technology that allows visitors to browse and identify the right adhesive for their project by product collection, flooring category, and flooring type. Products can even be filtered by sustainability and other criteria.
- Taylor Time, the company’s information and teaching platform, has gotten a makeover. Now visitors can browse articles and episodes from the archive that interest them, and read or watch them at their convenience.
- Distinct Taylor advantages, such as its Technical Team, its Meridian Adhesives Group association, its product warranties, and its industry affiliations are highlighted and detailed for the first time.
“Today’s adhesive manufacturer must be more than a sundry, it must be a valuable and indispensable accessory to its customer’s success,” stated Paul Murfin, president of Taylor. “This new website is a vital part of that commitment. As with everything we do at Taylor, we are with our customers every step.”