E. J. Welch Names New President

E.J. Welch Company, a division of Center Rock Capital Partners’ Merit Distribution Group based in St. Louis, Missouri, has named Kavita McCarthy as its next president.

McCarthy joined E.J. Welch in 2020 as vice president of marketing and has since redefined the brand, its competitive product positioning, and developed a strategic plan across customer service, pricing, procurement, marketing, and sales enablement.

McCarthy brings more than two decades of building materials experience to her new role, most prominently within flooring, holding progressive roles at CCA Global Partners and ProSource Wholesale.

“Kavita has elevated the E.J. Welch brand, increased our touchpoints with our customers and influenced strong growth,” says chief executive officer Mitch Jolley. “I’m thrilled to have her take the helm and look forward to her leading us into the future.”

McCarthy plans to reinvest profits to create additional incentives and retain and attract top talent across E.J. Welch’s 40+ locations. New leadership positions across marketing, commercial solutions, and the hiring of an in-house web team, amongst other initiatives are poised to deliver on quality products, better sales tools, and an enhanced customer experience the company shared.

“E.J. Welch is redefining the installer, independent retailer and commercial contractor experience,” said McCarthy, “and I couldn’t be more excited to lead the charge as we evolve our infrastructure and elevate our go-to-market strategy.”

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