Appel Sells Ownership in Touch of Color Flooring to Expand Global Venture, Frontier Surfaces

Scott Appel, owner and founder of Touch of Color Flooring headquartered in Harrisburg, Pennsylvania, has sold his 19-year ownership stake in the company. In his next entrepreneurial journey, Appel will focus on expanding his newest venture, Frontier Surfaces, a global flooring manufacturing and distribution company, based in Harrisburg, Pennsylvania.

According to the company, Frontier Surfaces is a leading provider of innovative home décor solutions. From flooring to wall coverings, Frontier Surfaces is a growing family of brands featuring CoreLogic Flooring™, SmartSoft™ Carpet, and Wall-La-La™ wall coverings – all created and distributed from Pennsylvania by Appel and sold worldwide.

“If you’re not changing the game, the game will change you,” says Appel. “This ‘new frontier’ is a disruptor in the traditional flooring space. We focus on the customer first and have built a lean supply chain that eliminates excess layers of markup and passes these savings onto our customers. I was tired of overpaying for brands made by others, so I traveled the world to source, develop, and manufacture our own products.”

“I have long admired Scott’s energy and passion for the flooring industry and especially his drive to create new products. He never stops thinking of new ways to improve the environments we walk on,” says Reid Wood, vice president of sales for Swiss Krono LLC.

Serving customers around the world, Frontier Surfaces will add 20 new jobs with plans for 40 additional jobs by 2023.

“We founded Touch of Color in my best friend’s mom’s garage in the summer of 2002. It’s a story of American entrepreneurship, opportunity, hard work, and grit. Growing to 210 employees and ten locations with a presence in seven states exceeded our wildest expectations. Today is a new chapter, and I’m very excited to invest my full energy and creativity into designing the future of flooring with Frontier Surfaces,” adds Appel.

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