The Wood Industry Resource Collaborative (WIRC) is excited to announce the launch of their industry-wide career awareness campaign, “You Wood.” The campaign aims to communicate wood industry career pathways and attract new talent.
The “You Wood” campaign features a website with career resource information, including profiles of high-demand positions, career quizzes, links to educational resources like schools and scholarships, industry information, and an events calendar. The site will be continually updated, and features will be added, including industry pro spotlights, additional career pathway information, and custom video content.
“This campaign is the culmination of over three years of communication, research, and hard work,” says WMMA Chief Executive Officer Fred Stringfellow. “Companies in the industry are still struggling to find skilled workers as they grow to meet demand. We are excited to launch this campaign as a way to increase awareness; and to expand the pool of candidates for our future workforce.”
The campaign is geared towards two audiences: high school students and those in their mid-20s to late 30s who are seeking a career change, including military veterans. WIRC conducted a survey of these audiences in early 2020 and found that over 70% of all respondents had no awareness of wood industry careers; however, 23% would consider a career in the wood industry.
Find the WIRC You Wood website here: https://youwood.com/
The campaign media will drive to these targeted landing pages based on audience: