PPG Announces 2021 Palette of the Year – “Be Well”

PPG has announced “Be Well” as 2021 Palette of the Year. The palette is described as “a series of softened hues that serve as release for over-stimulated, weary consumer.”

The Be Well palette is intended for “the consumer who wants to embrace mindfulness and intention, showcasing natural hues that are restorative, compassionate and optimistic.”

“With the world sheltering in place for the better half of the year, we have begun to crave human connection and embrace simple activities, including walking, hiking, baking and gardening,” says Dee Schlotter, PPG senior color marketing manager, architectural and industrial coatings. “This organic and hopeful palette represents what we have been longing for after decades of overstimulation and overconsumption – simplicity and restfulness.”

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