Lumber Liquidators Announces Name Change

Lumber Liquidators has officially changed its name to LL Flooring.

The name change comes after the Lumber Liquidators stocks slipped earlier this year, prompting analysts to suggest the company would benefit from a rebrand in the wake of the 2015 “60 Minutes” news story about heightened formaldehyde levels in its laminate imports from China.

2 thoughts

  1. A name change does not change the culture of the company, only a shift in ethics will do that.

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