Valentus Specialty Chemicals Introduces Updated Sampson Coatings Brand

Valentus Specialty Chemicals (makers of PoloPlaz, Absco, and Sampson wood floor coatings) announced the rebranding and relaunching of the Sampson Coatings brand. 

Mike Brezina, Valentus Specialty Chemicals EVP Business Strategy and Marketing, “Our rebranding includes an updated brand logo, it highlights the Sampson heritage and is more contemporary bringing a stronger connection to wood coatings.  New, bolder and more informative packaging is easier to read and updates each product with a look that is both fresh and familiar at the same time.”

Also included in the relaunch of Sampson Coatings are products that were formerly sold under the Harco and Garco brands.  By making these changes and incorporating many Harco and Garco products under the Sampson logo, Valentus Specialty Chemicals is placing greater focus and commitment to advertising and technical support for the brand.   More information can be found on the all-new website, or on Sampson Coatings social media sites (Instagram, Facebook and LinkedIn).

Dave Brunori, Valentus Specialty Chemicals CEO and President, “We are proud to honor the heritage of Sampson Coatings dating back to 1899 while incorporating the best floor finish products from Harco and Garco brands.   Valentus Specialty Chemicals has brought together powerful brands with proven products and technologies, including an experienced team to deliver exceptional results for contractors and professionals.”

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