Hearthwood Hardwood Floors Launches New Franklin Collection and Unique Angle-Design Display

Hearthwood Hardwood Floors has launched the new white oak Franklin Collection, featuring a wire-brushed texture and unique grain, while providing added protection through WetWorx™ Splatter and Spill Guard technology, and an aluminum oxide scuff and scratch-resistant finish. 

The series offers six warm shades that strike a balance of modern and traditional. Ideal for designing homes with open floor plans, Franklin Collection planks are ½” thick, 7” wide, and feature lengths up to 60″.

The entire Franklin Collection will be included in the brand new Hearthwood 2020 Ergo Display that promotes the advantages of WetWorx™ Splatter and Spill Guard technology and uniquely showcases Hearthwoods 100% real hardwoods so they are easy to access from the front and the back of the display.  

“We completely reworked the Hearthwood display and developed a unique angled design that allows customers to see all the samples at once,” says Don Finkell, CEO of American OEM. “It also makes the samples easier to handle and gives us more center graphic space to add the advantages of Hearthwood products. The display makes selling simple, while communicating that Hearthwood Floors are both beautiful and ready to perform.”

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