NWFA: Your Greatest ROI

This edition marks the third consecutive year we have presented an Industry Outlook in Hardwood Floors. The research shows that construction and remodeling markets across the country remain stable, and many NWFA members expect a similar sales trend into 2020. However, a higher number of respondents were pessimistic about the coming year than in recent years’ surveys. Nearly a quarter said they expected sales to be down, either somewhat or significantly in 2020 as compared to 2019. In 2018, just 9 percent said the same about 2019.

There also are a lot of wild cards that could impact our economy and our industry in 2020. Could we be recession bound? What will be the impact of the 2020 election? Will competition from non-wood flooring continue to take market share? Yes, the future is uncertain, and while declines in consumer confidence and decreased sales threaten all businesses, there is a single investment you can make to help your business weather difficult times.

Investing $475 for a one-year membership to the NWFA can get you back over $22,000 in real value. Now I would consider that a pretty good return on investment. Here are just a few of the valuable benefits you receive and their estimated values (as determined by our members) to help illustrate my point.

These items represent a return on investment of more than 45 times the value of the original investment. At a time when many businesses are evaluating every expense, it just makes sense to recognize the actual value that the NWFA brings to your company.

Think about it…just one call to the NWFA’s technical hotline when you are facing a problem on the jobsite could save you thousands of dollars, not to mention your reputation. And one referral from your listing on the NWFA’s “Find a Professional” website could literally pay for your membership dues many times over. That’s an investment in your company you can’t afford to miss.

Plus, this estimate doesn’t include other valuable benefits such as: the manufacturer coupon book for contractor members containing close to $8,000 in product savings; the NWFAU, where for only an additional $100, your entire company has access to more than 150 courses; the newly launched apprenticeship program designed to help you address the growing labor shortage; and access to NWFA’s Technical Guidelines to name a few.

So as you look ahead to 2020 and beyond, I encourage you to take full advantage of the benefits available to you through an NWFA membership. It’s an investment you won’t regret. Contact the team at 800.422.4556 or visit nwfa.org today to learn more.

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