AHF Products Launches Hydropel™, a Waterproof, 100% Hardwood Flooring from Bruce®

AHF Products has launched Hydropel™, a waterproof, 100% hardwood flooring product from Bruce®, bringing together the beauty of hardwood floors, waterproof protection, durability, and ease of installation.

Hydropel™ is an engineered hardwood infused with proprietary technology to resist water for up to 36 hours so that it can be installed anywhere, including kitchens, bathrooms, basements, mud rooms, and entryways.

The hardwood flooring is current with design trends and is available in both oak and hickory, and is offered in smooth, scraped, and brushed textures. The low gloss finish is available in 5-inch planks up to 48-inches long to give consumers design flexibility.

“It is real hardwood from top to bottom – and that’s what consumers truly want in their homes. Other products in the category that claim to be water-resistant are not hardwood in the sense that they have a plastic core,” says Brian Parker, Director of Product Management, AHF Products.

Hydropel™ features a core technology that AHF Products has termed “ultra-high-density fiberboard.” This construction is denser and more water-resistant than typical plywood or high-density fiberboard cores. The density of Hydropel™ enables a fine milling tolerance that seals the edges after installation and protects against everyday spills, wet moping or even pet accidents from absorbing into the wood or leaking between planks into the subfloor.