Cefla North America announced the appointment of Kristen Riggs, Event Planner and Communications Specialist. She joins Cefla with over 10 years of B2B experience in the plastics, waste, and reusable packaging industries.
As Event Planner and Communications Specialist at Cefla North America, Riggs will manage the brand’s North American marketing program with specific activities surrounding corporate communications, private events and exhibitions, and campaign-related data analysis.
Riggs is a Charlotte native and received a BSBA in Marketing from the University of North Carolina at Charlotte. She joins the Cefla team from Otto Environmental Systems North America, Inc., (OESNA), a Charlotte-based B2B plastics manufacturer. While at OESNA, Riggs held a number of progressive marketing roles. Most recently as Marketing Manager, Riggs served as leader and visionary of the company’s marketing initiatives. She also performed data analysis that supported short and long-term corporate strategy development.