AHF Products to Debut at The International Surfaces Event

AHF Products debuts as an independent company at the International Surfaces Event (TISE) in Las Vegas, Booth #2009, January 22-25. The company boasts, “an impressive portfolio of leading wood flooring brands, including Bruce®, Armstrong Flooring®, HomerWood® and Capella®.”

The new company was established following American Industrial Partners’ (AIP) acquisition of the Armstrong Flooring wood division on December 31, 2018. AHF Products is headquartered in Lancaster, Pennsylvania, with manufacturing operations across the United States and over 1,700 team members in North America.

“We are entering 2019 with a clear focus on wood flooring. Our strategy for growth is simple: invest in innovation and technology, deliver a dynamic product portfolio, and be a great business partner for our customers,” said Chris King, Vice President of Sales for AHF Products. “We are doubling down on outstanding customer service to strengthen business value for our partners, both nationally and regionally.”

One of the company’s immediate priorities is to leverage its competitive advantage, according to King. This includes listening to customers, leveraging its production network and utilizing distributors’ connectivity to the market. From there, AHF Products will quickly implement powerful programs to expand market penetration and drive sell-through, harnessing compelling design and  breakthrough performance, all designed to help customers close the sale.

“Legitimate innovation delivers on two primary criteria: design and performance. Get ready for exciting advancements from AHF Products in 2019 and beyond, with a healthy appetite for speed to market, expanded geographic reach and stronger, more dynamic customer partnerships,” said Wendy Booker, Vice President of Marketing and Product Development.

“We are excited to partner with AHF Products and their knowledgeable, passionate employees, best-in-class customer base, outstanding products, and tremendous plant network,” said TJ Rosengarth, AIP Partner. “AIP has a significant experience in the wood products industry, including ACPI Cabinets (purchased from Armstrong World Industries in 2012), and previously, Northwest Hardwoods. While AHF Products has a great legacy on which to build, we are investing for long-term growth so that the company can perform to its full potential with best-in-class go-to-market strategies with uncompromising focus on the customer.”

For more information, visit www.AHFProducts.com.

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