NWFA – From the Forest to the Floor

By Ben Suer, Diamond Wood Floors | Dearing, Georgia

When I started in the wood flooring industry in 2002, I had no idea how passionate I would become about my career. To be able to realize the fullest potential of an existing floor – there’s a lot of satisfaction there.

After working in the industry for a few years, I ventured out on my own, starting Diamond Wood Floors in 2005. I desired to do better work, to grow, and to go beyond the skill level I was at during that time. However, I didn’t know how to do that until I came across the NWFA and got involved in their education program.

This education has been pivotal in helping me to develop my understanding of wood and wood properties. By understanding how wood floors relate to the building and its environment, I can provide a better product and know the limitations of the material I’m providing.

Aside from the education, the networking opportunities the NWFA provides are unparalleled. Not only have I built relationships with other industry professionals during the Expo or hands-on training, but I’ve also been able to develop relationships with the manufacturers of the products I use.

The NWFA has a role all the way around truly from the forest to the floor and beyond that to long-term maintenance. NWFA is always my go-to resource. I couldn’t be more grateful for the programs they provide and what they’ve been able to do for my business and my career. I look forward to the years to come and to seeing where this career takes me, with the help of the resources the NWFA provides.

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