HARO Seeks to Boost Business Through Trade Shows and Events

Hamberger Flooring GmbH & Co. KG recently announced that the company seeks to create greater brand awareness and to further boost sales activities through various trade shows and events.

The company has had a presence on the U.S. flooring market for some years now with its HARO brand and exhibited for the first time this year at the NWFA Expo, which took place from April 11-14, 2018 in Tampa, Florida. The company stated that it developed a dedicated catalogue or the U.S. market, including HARO parquet and laminate floors. In addition, the naturaDur surface was a further focus of the exhibition. The international HARO exhibition team “hailed the extremely positive conclusion of the industry event in Florida and plans to expand its sales activities in the U.S.”

The company also recently conducted a roadshow in Europe during the first and second quarters of 2018 providing almost 400 customers with in-person training. The roadshow consisted of 16 international events which focused on using the new POS systems, product innovations, and targeted after-sales measures.

“The Roadshow presents a wonderful opportunity to enter into intensive dialogue with our retail partners. It is therefore the ideal complement for our approx. 200 seminar events here locally in Stephanskirchen and for expanding our seminar activities on the Internet on our new HARO webinar platform,” said  Bernd Reuß.

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