Bostik, Inc. has continued its multi-faceted “Smart Adhesives” branding campaign again this year, incorporating billboards located in strategic California high-traffic areas. Beginning in mid-July and continuing through August, millions of motorists will have clear access to see intelligently-planned advertisements trumpeting the firm’s hardwood flooring and tile & stone specialty installation systems.
“Los Angeles and San Francisco metro areas are without question, two of the best locations within the United States to unleash a campaign such as this,” declared Scott Banda, Bostik’s Director of Marketing & Business Development. “Both regions offer demographic profiles of end-users who insist upon the highest quality installation systems. Of course, we have top professional distribution throughout that entire area. This section of California continues to be an ideal, expanding location to focus our firm’s ongoing global branding programs.”
Concurrent with the soon-to-launch billboard program, Bostik will be actively involved in another major branding program. Once again, the firm will function as a major sponsor of Le Tour de France, the world’s most well known cycling competition.
“We have taken a different overall promotional approach than other companies,” added Banda. “And, it is working well. Our business is growing nicely. We create and implement innovative promotions, which are effective. The marketplace will be seeing even more creative and frankly, eye-opening promotional activity from our company. Please stay tuned!”