Bostik to Offer Hardwood Adhesive Promotion to Contractors in Celebration of its Annual Sponsorship of Le Tour de France

For the fifth year in a row, Bostik Inc. will be an official partner of Le Tour de France, the world’s most renowned cycling competition, which takes place from June 25 through August 31 of this year.

“We are proud to sponsor the Tour de France once again in 2018… and, we want to get our hardwood flooring contractors involved! To do so, we are discounting all bicycles available in the Bostik Pro Rewards™ Contractor Loyalty Program program by 25%! Furthermore, we are doubling points in the program for every pail of Ultra-Set® SingleStep2™, GreenForce™, Bostik’s BEST®, and Vapor-Lock™ adhesives purchased during the promotional period,” said Bostik’s Eric Kurtz, Market Manager – Hardwood, Resilient & Surface Preparation Systems.

Bostik’s Tour de France promotion will take place concurrent with the actual competition’s timeline. Contractors are urged to sign up at www.awardlink.com/bostik or by accessing Bostik Pro Rewards through the Bostik app.

“Every aspect of our business is becoming more competitive,” added Scott Banda, Bostik’s Director of Marketing & Business Development. “As a French-owned firm, it makes all the sense in the world for Bostik to be a major sponsor of this world-class, France-based athletic event! ”

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