Armstrong Flooring is extending its exclusive Diamond 10® Technology to a new solid hardwood collection, Appalachian Ridge™. Appalachian Ridge™ is the second hardwood collection to incorporate Diamond 10® Technology. Paragon was introduced in late 2017.
“Our research consistently shows that solid hardwood is the most coveted flooring choice by consumers for its timeless beauty and the considerable value it adds to a home; but a factor preventing some from purchasing is concern over scratches and maintaining that beauty over time,” said Michael Barnett, senior product manager. “When investing in hardwood, consumers seek peace of mind that their floor will look beautiful for the long term. For many consumers, scratch is a top factor when considering the durability of the floor.
“Converting shoppers into happy purchasers is every retailer’s goal, and gorgeous hardwood flooring that offers scratch resistance is a powerful tool that can help dealers close the sale,” said Barnett.
Both Appalachian Ridge and Paragon are made from 100 percent solid Appalachian hardwood with patent-pending Diamond 10® Technology, the flooring innovation that incorporates cultured diamonds to create a powerful layer of scratch protection without clouding the beauty of the hardwood underneath. Unlike many protectants that can leave a cloudy finish, Diamond 10® Technology provides clear scratch protection allowing the natural allure and beauty of the wood to shine through. It forms a hard traffic-and-wear-resistant barrier on the surface that also protects the wood from soils and stains. All Armstrong Flooring Solid hardwood floors are proudly made in the USA.