Greyne Company announced today that Dallas Chapman has been named Chief Revenue Officer (CRO). Dallas will be responsible for all functions related to sales operations, sales management, corporate development, marketing, pricing, product and revenue management.
Jim Little, principal and Chairman, states “Dallas is primed to lead Greyne Company into our next phase of growth. His diverse work experiences in the flooring industry, high energy, passion and vision will be a huge benefit to our partners and associates alike.”
Dallas is an executive with over 17 years of experience in the flooring industry. Most recently he was Executive Vice President of Sales and Marketing for all residential, contract and hospitality carpet and hard surface flooring businesses at Beaulieu Group, LLC. Prior to his latest role at Beaulieu, Dallas was Vice President of Sales at OW Hospitality (a division of the Oriental Weavers Group). In addition, he previously held positions at Beaulieu Group, LLC as Vice President of Home Center and Buying Groups, Vice President Southeast Division, Vice President Western Division, Mid-Atlantic Regional Manager and Territory Manager. While attending NC State University, Dallas held multidisciplinary summer internship positions at Beaulieu Chile and Beaulieu Australia.
“We believe Dallas’s keen intellect and understanding of the client base, combined with his track record of developing successful sales teams, will allow us to maximize our potential” said Nicole Little, principal and CEO. “He brings a wealth of knowledge that will have an immediate, positive impact on our business.”
As CRO, Dallas will create, manage and install a revenue generation process for each market segment, work with the internal and external sales team members on business development efforts, monitor revenue pipelines and create marketing initiatives. Dallas will work with other members of the executive team to improve synergies between all functionalities of the company including operations, manufacturing, logistics, finance, marketing, customer support and sales.
“I am thrilled to be joining Greyne Company at this pivotal time. With large investments, recently in domestic production capacity, product development, R&D and people, we are poised for long term accelerated growth” said Chapman. “I look forward to working with this dedicated and inspired team to deliver on our sales goals while providing first in class customer experiences.”