Bostik’s New Billboard Program Drives Creative Branding

Bostik, Inc. has continued its multi-faceted “Smart Adhesives” branding campaign… this time, incorporating billboards located in strategic California high-traffic areas. Beginning in mid-August and continuing through September, over 5 million motorists will have clear access to see intelligently-planned advertisements trumpeting the firm’s hardwood flooring and tile & stone installation systems.

“Los Angeles and San Francisco are without question, two of the best locations within the United States to unleash a campaign such as this,” declared Scott Banda, Bostik’s Director of Marketing & Business Development. “Both offer end-user demographics that strongly indicate potential consumer growth. We have top professional distribution throughout that entire region. And last, this is an ideal expansive location to continue our firm’s ongoing global branding process.”

In the last three years to bolster its worldwide image, in Europe Bostik has been a regular sponsor of Tour de France and also has commercial Boeing 707 airliners clad entirely with its highly recognizable gecko logo. In the states, Bostik’s Signature Spaces Design Competitions, promoting mosaic and wood flooring designs have been acknowledged and heralded coast-to-coast. For this new outdoor advertising program, large digital billboards will showcase two impactful Bostik messages, featuring a looping rotation of eight-second segments.

“We have even more promotional ideas up our sleeves,” added Banda. “This is just another one. Our business is growing nicely. One reason is because our innovative promotions are working. You’ll be seeing more creative and frankly, disruptive promotional activity from our company. Stay tuned!”

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