City Floor Supply’s YouTube channel achieved a significant milestone in early August, topping 1,000,000 video views and over 2,656,500 minutes watched since the channel was introduced in 2013. The flooring distributor currently averages approximately 1,100 video views per day and viewership continues to rise each week.
According to City Floor Supply Owner, Joe Gavin, “We feel it’s essential to consistently inform and educate our client base, and visual content is key to our approach. Video is the fastest and easiest way to communicate relevant content specific to our customer’s needs.” Glavin, who is prominently featured in many of the company’s videos, attributes the channel’s growing popularity to an audience that is eager for relevant, easy to digest content related to hardwood flooring.
City Floor Supply’s You Tube channel currently has more than 1,300 subscribers and offers approximately 125 videos – most of which were produced in-house. The company’s video library comprises how-to features, product spotlights, event recaps, and much more. The company even produced a celebratory video to commemorate reaching the 1 million video view mark.
The company also posts video directly to other social media platforms such as Facebook and Instagram and they report much higher engagement rates on posts that contain video content.
To view City Floors Supply’s video library, visit www.cityfloorsupply.com and click the “videos” button on the site’s navigation bar or check out the company’s YouTube channel.