Festool Hires Brading as Chief Sales Officer

Festool recently announced that it has hired Aaron Brading as Chief Sales Officer, responsible for leading the company’s sales functions in the United States and Canada.

“Festool has been experiencing incredible growth in the North American market,” says Ole Held, CEO of Festool USA and Festool Canada. “It was important for us to hire a candidate who could effectively lead our sales team while delivering value to our existing dealers and customers. Brading brings a truly impressive track record in both areas and we’re excited to continue expanding our market presence with him in this key role.”

Previously with Hilti, Inc., Brading led teams in the power tools and accessories, and civil and energy divisions, where he consistently achieved double digit growth rates while creating and managing a number of successful, multi-channel sales initiatives.

Brading earned a Bachelor of Science in Marketing from the University of New Orleans.

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