Flooring manufacturer Kährs Group and the forest industry Group Södra have signed a multi-year sales contract for oak logs from Södra’s members. A partnership has simultaneously been launched around development of the range, and long-term oak management.
Södra has been delivering oak logs from its members’ forests to Kährs Group for wood flooring production for a long time. The extended partnership aims to strengthen the joint value chain by leveraging the broad expertise possessed by both Kährs Group and Södra in this area.
“A deepened partnership with Kährs Group to develop the value of Swedish oak forests feels positive. We both have a long-term approach and appreciate the value of Swedish oak,” said Håkan Larsson, President of the Södra Skog business area.
“Demand for oak wood flooring has been high for a long time and we see no slowdown in the interest shown by our customers, who appreciate the versatility and wide range of design solutions this material offers. We want to further develop our oak purchasing, and the long-term approach of Södra’s business model and an extended partnership with forest owners will present us with the right conditions for achieving this goal,” said Christer Persson, President and CEO of Kährs Group.
Sustainable oak stands, where conservation values are preserved while the potential of oak as a raw material is optimized, benefit all stakeholders.