Kemp’s Flooring Joins Armstrong Flooring Elite Dealer Program

Kemp’s Flooring was named an Elite Dealer by Armstrong Flooring, Inc. Elite flooring showrooms are hand-selected retailers that display the broadest selection of Armstrong flooring in every product category from hardwood to vinyl sheet, from laminate to luxury vinyl tile.

Kemp’s Flooring has been family owned and operated since 1990. It was purchased by Dalton Wholesale Floors in 2016 and now has five locations, including Adairsville, Ellijay, Jasper and Dalton, Georgia, as well as Huntsville, Alabama. They work with residential and commercial customers and contractors and work with major suppliers to provide the best products at the best price. Kemp’s differs from its competitors through its diversity: The retailer stocks truckloads of  products, trains its sales professionals to provide the best customer service and also is aggressive in digital advertising.

“We take a personal walk with the customer throughout the purchasing experience. From making selections, answering any questions, scheduling installations, and ensuring client satisfaction — before, during, and after the sale,” said owner Barry McEntire.

Elite Retailers go through extensive training that allows them to specialize in Armstrong Flooring product knowledge and installation expertise. As an Armstrong Flooring Elite Showroom, the store is co-branded on which also helps to provide qualified leads direct to the retailer. Unique incentives are offered to customers that purchase through an Elite Showroom; for example, a 30-day satisfaction guarantee and an extended product warranty. For more information, visit

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