Second North American Distributor Delegation Set to Attend DOMOTEX asia/CHINAFLOOR 2017

For the second year in a row, DOMOTEX asia/CHINAFLOOR will host a delegation of leading North American distributors to meet with suppliers from China and Asia. The week-long event will include guided factory tours and previews of product and new emerging technologies as well as a chance to visit exhibitors of the 19th edition of DOMOTEX asia/CHINAFLOOR which will take place  March 21-23, 2017, in Shanghai, China. Building on the success of last year’s program, the goal is to facilitate further collaboration between the two groups.

While Asia is known to be a leader in product development and innovation, doing business in Asia can still be daunting for many North American companies. “This trip is designed to break down the barriers between Asia’s leading suppliers and North American distributors through greater understanding and shared business objectives,” said Santiago Montero, former long-time publisher and editor in chief of Floor Covering Weekly, who has been tapped to lead next year’s delegation.

“This first-hand look at the quality and scope of Asian manufacturing operations will help foster new ties with North American distributors. Through a series of guided factory tours and face-to-face meetings, along with frank peer-to-peer discussions among group members themselves, we know we can help distributors deepen their ties with Asian manufacturers to help their businesses grow and thrive in today’s highly competitive market.”

Enos Farnsworth, director of distribution for Denver Hardwoods, noted, “The 2016 Distributor Delegation trip to DOMOTEX asia/CHINAFLOOR was the most productive trip of the year. This was my first trip to China and I was overwhelmed by the innovation and quality of the manufacturing facilities. In fact, we scheduled follow up meetings with 3 manufacturers; the new partnerships we developed are part of a private label program our Consolidated Distribution Network will be launching in Q1, 2017. I was impressed with the DOMOTEX asia/CHINAFLOOR show, not only the size of the booths and the participation, but I felt I previewed some of the latest technology that would be introduced in the United States.”

Jeff Jaeckle, president, Jaeckle Distributors, added, “For me, the trip confirmed that the major factories in China are definitely high quality operations. I was very pleased with the technology and investment I saw, as well as product development. Being there also expanded my education on dealing with China on a direct basis. And just as importantly, it’s not often when you have the opportunity network and trade ideas with a great group of peers for five days straight. It was an excellent experience.”

The 2017 Delegation will include some of North America’s leading distribution companies, including J.J. Haines, Herregan, A-M Supply, Abraham Linc  and others.

In addition to hosted factory tours, delegates will attend DOMOTEX asia/CHINAFLOOR, one of the flooring industry’s largest and most exciting international events. With 140,000 sqm of exhibit space and over 50,000 attendees from all over the world, the event delivers an unparalleled opportunity to see products that are making their debut for the fist time.

Two lucky attendees will win a spot with the delegation through a dedicated online drawing.

The entry is open to qualified owners/executives or buyers of North American based distributors or retail organizations who fill and submit the participation form at  The deadline for applications will be January 15th, 2017.

“I’ve attended DOMOTEX asia/CHINAFLOOR for nearly 10 years now and each year I find something new and exciting in product development as well as a renewed effort by Asian suppliers to become more meaningful to their North American business partners,” added Montero. “It truly has been a transformative experience for the global flooring industry.”

DOMOTEX asia/CHINAFLOOR 2017 will take place March 21-23, 2016 in Shanghai, China. The online registration portal is now open and admittance for pre-registered visitors is free.

For more information about the show visit

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