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The magazine of the National Wood Flooring Assocation

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Category: Business Best Practices

Dollar Under Magnifier
  • Business Best Practices

The Power of Perceived Value

  • by Paul Reilly
  • Posted on December 15, 2022December 13, 2022

It’s a hot, sunny day on the beach. You only have ice water to drink,…

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Footprints Floors
  • Business Best Practices

Managing a Growing Business During Challenging Times

  • by Bryan Park
  • Posted on December 1, 2022March 31, 2023

Footprints Floors was founded during one of our generation’s worst economic downturns, the 2008 financial…

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Economic Paper Plane Graphic
  • Business Best Practices

Midyear Outlook 2022: Navigating Turbulence

  • by LPL Financial Research
  • Posted on October 17, 2022October 13, 2022

Markets rarely give us clear skies. There are always threats to watch for on the…

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Recession Economy Graphic
  • Business Best Practices

Can a Recession Be a Good Thing?

  • by Paul Reilly
  • Posted on October 3, 2022September 30, 2022

As salespeople, sales leaders, and business owners try to navigate a recession, it’s important to…

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A man points to an operator's symbol, with icons for after-sales services. The communication channel of customer satisfaction
  • Business Best Practices

Don’t Miss this Opportunity

  • by Paul Reilly
  • Posted on August 15, 2022September 10, 2022

“Business is TOO good!” That’s what a small business owner recently told me. He runs…

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Construction Design Stock Image
  • Business Best Practices

When They Say, “That’s Too Expensive,” You Say…

  • by Matt Thibeau
  • Posted on June 15, 2022August 1, 2022

If you’re a residential flooring company and you feel like people are always telling you:…

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Business Race Graphic
  • Business Best Practices

7 Tips to Thwart Cheap Competitors

  • by Paul Reilly
  • Posted on June 1, 2022August 1, 2022

“Your competition offered a better price, and we’re considering their proposal.” Does this sound familiar?…

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Graphic of Businessman Opening Inbox
  • Business Best Practices

How to Craft the Perfect Marketing Message

  • by Matt Thibeau
  • Posted on May 2, 2022April 28, 2022

Do you sometimes struggle to write content for your social media, ads, or website? Does…

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Graphic of 5 Stars
  • Business Best Practices

Are You Plussing Your Customer Experience?

  • by Paul Reilly
  • Posted on April 15, 2022April 5, 2022

Walt Disney was a fanatical innovator. In the 1940s, Disney created a term that became…

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Trees on Coins
  • Business Best Practices

Profits vs. Profitability: Why Profit Margins are Important

  • by Dana Rogers
  • Posted on April 1, 2022April 4, 2022

In addition to pursuing your passion, making money is the most-popular reason for starting a…

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