Floorzap has released its 2026 State of the Retail Flooring Industry Report, a comprehensive research study examining how flooring retailers are responding to changing customer expectations, margin pressure, and increasing operational complexity. The report is based on a survey of nearly 200 flooring store owners and operators, combined with insights from 1,300 homeowners.
This year’s report was developed in partnership with the World Floor Covering Association (WFCA), with a dedicated focus on installation quality, installer certification, and the downstream impact on claims, customer satisfaction, and profitability.
“Flooring retailers are being asked to do more with less, while still delivering a better customer experience,” said Buckley, general manager at Floorzap. “This report shows exactly where the industry is feeling pressure and how top-performing businesses are adapting their operations to win in 2026.”
Key Findings from the 2026 Report Include:
- Nearly 60 percent of retailers convert more than 30 percent of inquiries, making missed calls, slow responses, and inconsistent follow-up one of the most expensive hidden growth constraints in 2026
- 80 percent of flooring retailers offer financing, but use it on less than 5 percent of jobs, leaving meaningful deal size and scope expansion unrealized
- Top performers invest in integrated systems at just 3–10 employees, compounding visibility, margin control, and execution advantages before complexity forces change
The full report is available for download here.