Rubio Monocoat USA announced Joe Verich has joined the team as industrial sales representative.
“Rubio Monocoat is committed to growing our industrial footprint, and this is the first step to showing our commitment to the industrial flooring community,” said Jess Card, managing director, Rubio Monocoat USA. “Joe’s knowledge of the industrial flooring segment, the architect and designer community, and his real-world application of Rubio Monocoat industrially for 20+ years make him a perfect addition to our team. I am so honored and excited to have Joe on board.”
In his new role, the company said Verich will support existing industrial partners while helping expand new relationships across North America, working closely with manufacturers, finishers, and the architect and designer community to improve finish outcomes while prioritizing efficiency and environmental performance.
“Joining Rubio Monocoat USA is a tremendous opportunity for me, both personally and professionally,” said Verich. “Over the past 15 years, I’ve built strong relationships with the Rubio Monocoat team through my work in the hardwood flooring industry. I can’t wait to help our industry partners continue to improve upon the color and texture of their products—with the added bonus of improving efficiency and the environmental impact of the products they use.”
Card added that Verich’s addition comes at an important moment for the organization as it invests in future growth and innovation. “Rubio Monocoat is a company that only manufactures unique, revolutionary, and innovative products. The innovations we have coming down the pipeline over the coming five years require a team of skilled people to promote and support them,” Card said. “We are laser-focused on our future plans, and hiring Joe (and Sedge) at the same time is a massive boost to our team.”