Cyncly, a global provider of software and content solutions, today announces it has entered into a definitive agreement to acquire Broadlume, a provider of digital marketing, visualization, and business management software for the flooring industry.
Broadlume provides lead generation, website, online retail, business management, product visualization, and payments solutions to thousands of dealers and manufacturers across North America, serving more than 20 million consumers. The company says its digital marketing and management software helps flooring dealers, distributors, and manufacturers reach more customers, operate more efficiently, and generate higher profits.
Together with Broadlume, Cyncly Flooring says its solutions will connect the entire industry to transform the way flooring is bought and sold around the world. By integrating data and processes across digital marketing, product visualization, CRM and ERP in one cohesive system, they say businesses can connect every step of the consumer journey, and collaborate with industry partners.
“Our mission is to be the essential business partner to every customer we serve,” said Anand Krishnan, CEO of Cyncly. “With Broadlume as part of Cyncly, we can offer the flooring industry, including businesses of every scale, a complete range of solutions and services that help enhance growth and profitability. I am excited to welcome our new colleagues to Cyncly. Todd and the Broadlume team have done a great job developing technology that helps their customers succeed, and together, we are uniquely positioned to drive the future of flooring.”
“Broadlume is completely focused on helping flooring businesses dream bigger and unlock growth opportunities,” said Todd Saunders, CEO, Broadlume. “In Cyncly, we’ve found a team that’s been working toward a common goal. Together, we’ll be able to reach our vision faster so our customers get more value, more quickly. I’m incredibly grateful for the trust that our customers have placed in us so far and am excited for the future we’re going to build as part of the Cyncly Flooring team.”
“This marks a new era in the flooring industry. Cyncly Flooring is now in a position to be the holistic digital partner that supports every flooring business,” said Mark Lukianchuk, general manager, Cyncly Flooring solutions. “Today’s consumer expects a simple, personalized experience that begins online and seamlessly extends into the showroom. Cyncly Flooring has the industry experience, core technology and scale to invest that will create a better future for flooring. Together, we’re going to serve dealers of every size with an integrated platform and help the whole industry operate more efficiently, serve more customers, and build stronger businesses.”
Completion of the transaction is subject to customary conditions and approvals. This is expected to occur by mid-December 2024. Until completion, the two businesses will continue to operate independently.