POSITION PURPOSE
The Sales Social Media Specialist will oversee the social media management for Bona’s B2B audience, with a strategic focus on sales enablement training, aimed at equipping our salesforce with the tools and knowledge to leverage social media for increased performance. This individual will demonstrate a strong understanding of social media analytics and metrics and is proficient in using social media management tools.
Responsibilities include implementing and managing Bona’s central social media strategy across various platforms and designing and delivering comprehensive training programs for sales staff. The Sales Social Media Specialist will assist in increasing engagement and reach on social media channels and improving sales performance through the effective use of social media while building stronger client relationships and higher retention rates. This individual will also demonstrate excellent analytical, communication, presentation, and organizational skills, high accuracy, and attention to detail and will contribute to a positive team atmosphere.
QUALIFICATIONS AND EDUCATION REQUIREMENTS:
1. Minimum of 3+ years of experience in sales and social media management
2. Experience within the flooring industry is highly desirable
3. Proven experience in sales enablement or sales training roles with a solid working knowledge of sales processes and techniques
4. Familiarity with B2B marketing strategies and client engagement practices
5. Proficient in using various social media management tools with a strong understanding of social media analytics and metrics
6. Excellent communication and presentation skills with the ability to create compelling content and engage with a professional audience
7. Strong organizational skills, high accuracy, and attention to detail
8. Extensive working knowledge of PC functions and Microsoft Office programs including Word, Outlook, PowerPoint, and Excel
JOB DUTIES:
1. Implement and manage Bona’s central social media strategy across various platforms (Facebook, Instagram, etc.).
2. Collaborate and proactively communicate with internal teams to identify training needs and develop customized content and conduct regular workshops and one-on-one coaching sessions to enhance social media skills and confidence among sales staff.
3. Create organic, engaging, and relevant content tailored to Bona’s B2B audience, share internal content with sales team, and make content recommendations that correspond with existing digital campaigns.
4. Monitor, analyze, and report on social media performance from central reporting, bring
recommendations to management, and implement necessary process improvements.
5. Engage with audience, respond to inquiries, foster strong client relationships, and increase customer retention rates.
6. Attend monthly calls with sales team and Tech & Training to coordinate content with field activity, current product focuses, product launches, and competitor activities and align with sales efforts.
7. Design and deliver comprehensive training programs for sales staff on effective social media usage to increase engagement and social media reach and improve sales performance.
8. Monitor and assess the impact of training programs on sales performance and client engagement.
9. Contact Bona Certified Craftsmen (BCC) and other contractors prior to sharing their content to source and include relevant project details, solidify partnerships, and promote jobs of influential contractors and high-profile projects.
10. Identify partnership opportunities with active distributors and BCCs within the digital landscape and join forces with social media efforts and brand-building.
11. Manage Bona’s digital reputation with the inclusion of the sales team when necessary and creatively maintain the image of a premium brand.
12. Increase social media reach and engagement by utilizing industry specific terminology and interactive content tailored to flooring professionals, tradespersons, etc., and recommend new and innovative ways to engage with our clients.
13. Analyze product engagement and promotions and identify successful social media trends and campaigns of competitors to recommend improvements in Bona’s content and social media strategy to increase engagement, sales, and customer retention.
14. Ensure all content adheres to industry standards and best practices and is free of typos, errors, repetition, and incorrect information.
15. Able and willing to work necessary hours to meet all project deadlines and travel when necessary.
16. Develop mutually beneficial, respectful, and effective relationships with peers to ensure seamless coordination between departments, maximize synergy, and maintain a shared vision, strategy, and focus.
17. Other duties as assigned – Please note, this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
CORE COMPETENCIES
1. Professionalism – Upholds organizational values, demonstrates sound business ethics, works with integrity and ethically in all situations, and treats others with respect and consideration at all times regardless of their status or position. Accepts responsibility for actions, reacts well under pressure, follows through on commitments, and demonstrates consistency between words and actions.
2. Project Management – Completes appropriate amount of projects within the given timeframe.
3. Diligence – Perseveres in accomplishing tasks or objectives and maintains a sense of urgency about getting results.
4. Customer Orientation – Views the organization through the eyes of the customer, anticipates and meets customer needs, solicits customer feedback to improve service, responds promptly, and effectively manages difficult or emotional customer situations
5. Patience – Allows others to make mistakes without a negative reaction, allows others to learn or understand at their own pace, listens to others before forming a response, and takes the necessary time to work through obstacles.
6. Develop Relationships – Builds and maintains relationships that incorporate cooperation, trust, and respect by devoting the appropriate time and energy to facilitate business transactions. Relates to others while building credibility and rapport, communicates in an honest and straightforward manner, and maintains networks.
7. Attention to Detail – Completes work in a thorough and complete manner, provides detailed information, and tracks details at all times.
8. Active Communications (Verbal, Written, Listening Skills) – Clearly expresses ideas, information, and concerns both verbally and in written format in both positive and negative situations. Actively listens, offers full attention when others speak, gives verbal and nonverbal cues of interest, asks questions for clarification, and paraphrases to ensure understanding. Actively seeks and disseminates information from and to a variety of sources, accepts responsibility for ensuring that people have the current and accurate information needed for success, and asks questions to open channels of communication. Demonstrates group presentation skills, presents information and numerical data effectively, and actively participates in meetings.
9. Responsiveness – Takes action to meet the needs of others, responds timely without supervision, and minimizes delays.
10. Productivity – Meets or exceeds productivity standards, completes work in a timely manner, and strives to increase productivity.
11. Composure – Maintains emotional control even under ambiguous or stressful circumstances, including unrealistic expectations, pressing time demands, frustrations, or interpersonal conflict. Demonstrates emotions appropriate to the situation, focuses on solving conflict, and continues performing steadily
12. Problem Solving & Decision Making – Able to identify problems, solve them, and show good judgment by isolating causes from symptoms, gathering information from a variety of sources, compiling information and solutions, involving others as appropriate, readily committing to action, and making decisions that reflect sound judgment in a timely manner. Able to identify and choose between multiple options, work well in-group problem solving situations, understand consequences of potential decisions, and support and explain reasoning for decisions.
PHYSICAL DEMANDS
1. Must be able to remain in a stationary position 50% of the time.
2. Must be able to bend, climb stairs, and continuously stand or walk 25% of the time.
3. Must be able to occasionally move within the office to access file cabinets, office machinery, etc.
4. Must be able to lift 10-20 pounds (for example: packages, copy paper boxes, etc.)
5. Must be able to communicate effectively by listening and in both written and verbal forms.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
WORK ENVIRONMENT
1. Generally, works in an office environment but may occasionally be required to perform job duties outside of the typical office setting.
2. This position regularly requires large amounts of time to be spent using and viewing computer screens and equipment, which generally entails regular and repetitive motions.
3. May occasionally be exposed to fumes, airborne particles, or chemicals. All safety procedures should be adhered to in each of these situations.
For more information, please contact Alexandra at alexandra.boa@bona.com or 774-482-0385. Interested applicants can also visit bona.com to view and apply for the position.