AkzoNobel’s Color of the Year for 2025 is True JoyTM, a sunny yellow shade that the company says brings optimism, pride, and a splash of vibrant color to furniture, flooring, cabinets, and building products.
Supported by three complementary color palettes to inspire designers and woodworkers, True Joy is the result of extensive research into the color, design, cultural, economic and social trends that shape our society.
“In this rapidly changing world, it’s easy to feel uncertain about our next steps,” explains Heleen van Gent, creative director of AkzoNobel’s Global Aesthetic Center. “But change creates an opportunity for imagination; a chance to create something even better. With our new Color of the Year and supporting palettes, we want to inspire customers to celebrate their roots and creativity and embrace the optimism of moving forward in their homes and spaces.”
Three paints and coatings color stories were also created around the themes of True JoyTM. These are designed to help furniture designers and joinery manufacturers find on-trend wood coatings to differentiate their projects, while making it easier for customers to choose colors and combinations that match their design preferences.
The three-color stories are:
- Bold – leave your comfort zone and inject adventure into your home with bright and uplifting colors.
- Human – bring creativity into your home by filling it with unique handmade pieces.
- Proud – embrace your identity and have the confidence to create a home that’s just as unique as you are.
“Our Color of the Year 2025, True Joy, and its three complementary color stories provide inspiration for woodworkers and designers to create stylish products and great color combinations that reflect a variety of different moods. They enable us to personalize our environments to fit the times we live in, while bringing sunshine, color and positivity to our living spaces,” says Henri Bijsterbosch, color marketing manager for AkzoNobel’s Industrial Coatings business.
“We help customers combine the trend colors with natural wood finishes, be it on smooth or distressed surfaces, from matt to high gloss and from translucent to solid colors with variation of possible finish effects,” says Bijsterbosch.
For more information about our Color of the Year 2025, visit https://chemcraft.com/en/using-our-products/color-of-the-year-2025.