Kährs Americas has announced two promotions within the company’s leadership team.
Troy Fritts, a member of the Kährs Americas team for more than a decade, has been promoted to sales director, direct sales – Southeast Region. With more than 30 years of experience in the flooring industry, the company says his extensive knowledge across the value chain and various distribution channels qualifies him to lead Kährs Americas’ dealer-direct strategy in key business development markets. Fritts will also maintain his support for Midwest customers, ensuring a seamless transition.
Emily Holmes-Williams, vice president of residential sales and product management, has taken on the added responsibility of U.S. Category Management. For more than 23 years, the company says she 
has been a vital member of the Kährs Americas team, consistently showcasing a deep understanding of our product categories and an exceptional ability to align them with the evolving needs of our customers. In her expanded role, she will continue to lead her existing responsibilities while also overseeing product categories to drive growth in North America.
“These promotions are a testament to the incredible talent and dedication that both Emily and Troy bring to our organization,” said Sean Brennan, president of Kährs Americas. “Their deep industry expertise and unwavering commitment to our customers perfectly align with our strategic vision for growth in the North American market. I am excited to see how their leadership will continue to drive our business forward, ensuring that we deliver the exceptional quality and service that our customers have come to expect from Kährs.”