AkzoNobel Wood Coatings says it will showcase the company’s latest wood coatings innovations at the International Woodworking Fair (IWF) in Atlanta, Georgia, which is taking place August 6-9. Throughout the event, specialists from AkzoNobel Wood Coatings and Chemcraft at booth #C1562 will answer questions and discuss the color and design influences shaping the wood industry.
“Our business is built on listening to our customer’s needs and providing products that exceed them,” says Sarah Skinner, product marketing director WFA, AkzoNobel Wood Coatings. “Our team at booth #C1562 is looking forward to chatting to customers old and new, building relationships and presenting our latest product innovations.”
Elizabeth Cates from AkzoNobel’s R&D team will be discussing ‘The world of computerized color matching – is it right for me and my business?’ at 10:00 a.m. on Thursday, August 8 in the Educational Center. During the session, Cates will explore key color topics including the pros and cons of computerized color matching, the equipment and technologies available, and what kinds of businesses can benefit. She will also be fielding questions from the audience.
“Our aim is to inspire our customers with exciting and innovative wood coatings that tap into the latest design trends and reflect the way we live today,” says Sarah Skinner, product marketing director WFA, AkzoNobel Wood Coatings. “Showing how we can help our customers with high quality, higher performance products that meet their needs and deliver a contemporary and personal aesthetic is a key part of the process.”
In addition, there will be live demonstrations of AkzoNobel’s MaestroHue software, which offers distributors a powerful system for producing consistent colors quickly and easily with the ultimate in color match accuracy.